Groth & Co has been creating and optimizing intellectual property rights since 1869 This makes us Scandinavia’s first IP adviser. We are a modern and internationally awarded IP law firm offering personal advice in all IP areas. We have experts in trademarks, patents, designs, domain names, copyright, litigation, agreements, marketing law, watching, name creation and more.
Among our staff we have 20 senior attorneys including authorized European Trademark and Design Attorneys and authorized European Patent Attorneys. Our attorneys have experience from several industries and IP law firms, but also from patent office’s such as EPO, EUIPO and the Swedish Patent and Registration Office (PRV).
In the field of trademarks, we represent well-known international clients in Sweden as well as prominent Swedish clients globally. We are particularly skilled and highly ranked in trademark strategy and prosecution, yet we also have a strong focus on domain names and online brand protection. Together with our sister company, the naming agency Skriptor Zigila, we can also assist clients in creating brands and trademarks that are competitive and strong from a legal, linguistic and marketing perspective. Furthermore, we conduct and report valuation of trademarks and brands in accordance with the international ISO standard 10668 Brand valuation.
Groth & Co is the founder of The Trademark Day™ and The Patent Day™, two of the largest IP events in Scandinavia that have been running for over 20 years.
Apart from our head office in Stockholm, we have an office in Alicante close to EUIPO where we have two Spanish Advocates/Trademark attorneys working. We also have offices in Munich and Zongshan, and we can offer IP advice in 14 native languages.
We have collaborations and conduct IP-seminar with prominent organizations such as INTA, ECTA and KIPA, as well as chambers of commerce representing India, Turkey, France, Germany, Italy, Hong Kong, China, Korea and UK.
With extensive global reach and deep local expertise, we offer an unparalleled
blend of skills to help our clients navigate the complexities and seize the
opportunities of doing business in Singapore and across the Asia Pacific region. Baker McKenzie Wong & Leow, a joint law venture between Baker McKenzie and
Wong & Leow LLC, stands at the forefront of legal excellence.
We have the capabilities to offer comprehensive advice on both domestic
Singapore law and intricate cross-border issues, ensuring our clients receive
holistic and seamless legal support. As the preferred counsel for numerous
companies leveraging Singapore as a strategic hub for their regional operations,
our lawyers excel in managing multijurisdictional transactions and mitigating
cross-border risks with precision.
Our Singapore office is seamlessly integrated into a global network,
providing on-the-ground expertise across ASEAN countries and access to
Baker McKenzie’s expansive international network. This unique positioning
enables us to adeptly support the diverse domestic and international needs
of our clients, delivering tailored solutions that drive success in a dynamic
global market.
Our combination of intellectual property and business law makes us the primary choice as a business law firm and advisor for knowledge-intensive and idea-driven companies. Our expertise in IP assets has given us a market-leading position. Our clients choose us for the skills needed to protect, develop and commercialize their most important assets.
Our clients include global groups as well as small and medium-sized enterprises, start-ups, scale-ups, municipalities and authorities. Common to all our clients is a high rate of innovation and most are market leaders with international connections.
Clients hire us for our expertise, as counsel in specific transactions and for day-to-day advice. Our breadth as well as our clear focus on intellectual property law has given us specialist expertise in a variety of industries, which in turn provides synergy effects that benefit our clients.
Our collaborations and working methods are characterized by openness and strategic advice with the client’s business needs in focus.
In other words – The fine art of business and intellectual property law.
AWA is a leading IP firm with over 370 employees across 22 offices in Belgium, China, Denmark, Hong Kong, the Netherlands, Norway, Sweden and Switzerland.
We believe tomorrow is today’s emerging business – rising up from untapped potential within established industries and start-ups. No matter the size or industry, we help our clients create business out of their ideas and innovations.
AWA was founded in 1897 by Swedish engineer Anders Wilhelm Anderson. His initials form our company name and remind us of our proud history.
We supply a full-service offering of IP law services in prosecution, dispute litigation, aftermarket services, legal advice, strategy and commercialisation. Our IP professionals are experts in patents, trademark, design, copyright and domain names.
What sets up apart
Global: AWA has a presence in Europe and Asia with an extensive network of qualified preferred partners all over the world. We can handle your IP needs globally and follow-up in real-time.
Diversity and Colloboration: Our people come from diverse backgrounds with practical industry knowledge. Their technical capability means they understand the small details and how this differentiates you in the marketplace. Our teams comprise engineers working closely with attorneys at law and vice versa. This seamless collaboration ensures that the right skillset and legal knowledge is available and utilised for our client’s innovations. We pride ourselves on our comprehensive trainee programme for future IP leaders.
Strategy: We focus on the long-term – building a business is a journey that requires strategy. We support companies throughout the corporate cycle to protect and enforce IP rights, but to also identify and capture the value of intellectual assets.
Digital Innovation: We live in the digital era and are constantly looking at tools that reduce workload and save time. From the AWA Client Porta, to our domain management services – we are innovating the IP tools of the future.
Employee Owned: AWA is 100% owned by the employees with more than 50% of us choosing to invest or hold shares in the Group. This reflects our personal and long-term commitment to both our firm and our clients.
AWA Asia
Part of the AWA Group, AWA Asia supports and manages international clients’ IP needs throughout the region with a head office in Hong Kong – a location known for its successful business environment, world-class infrastructure and effective legal system.
Our Beijing office is our wholly owned licensed trademark agency, allowing us to file and enforce trademarks directlybefore the China Trademark Office and the administrative authorities, without the need to use local third-party agents.
Today, China is one of the largest IP markets in the world and is increasingly being selected as a key venue for IP litigation by foreign and local entities alike.
AWA Asia has strong value proposition that consists of an East-meets-West approach, with a bilingual and bicultural team of IP professionals (trademark lawyers, patent attorneys and IP strategists). Our international-level service delivery comes with deep local knowledge and is business minded, pragmatic and tailored.
Network memberships: AIPPI, APAA, ECTA, epi, FICPI, INTA, The Lawyer Network, LES Scandinavia, MARQUES, Union-IP
Rouse has expanded its footprint, as expected, following private equity investment in 2022. The firm has since acquired IP firms such as Valea, Arnold & Siedsma, Wrays, and aera. Follow MIP's coverage of the firm here.
Zacco is a household name in IP in Sweden. It is highly recommended for IP protection strategy, prosecution, and portfolio management work. The firm has a team of experienced lawyers for IP disputes and trademark work. Much of its digital brands service is delivered from Sweden.
Notable patent practitioners: Patrik Olsson, Michael Byström, Jörgen Linde, Sofia Larsson, Johan Hervius Löthman, and Henrik Hägglöf.
Notable soft IP practitioners: Claes Agnvall, Adam Brandt, Martin Tranälv, Marcus Eilenberg, Kristian Elftorp, and Hampus Adlerton.
Brandt is noted for his experience in IP transactions.