Mark Evans is a Principal in Smart & Biggar's Toronto office. Representing many of the world's most famous brand owners and personalities, Mark is widely recognized as one of Canada’s leading trademark lawyers. Clients seek him out for his sophisticated expertise in trademark protection, management, and counselling services to help them strategically build and protect the value of their brands.
A seasoned trademark lawyer and highly respected litigator, Mark has significant experience in all aspects of trademark law and the branding life cycle including trademark and trade-dress litigation, brand selection and clearance, trademark prosecution, oppositions and cancellations, and licensing and merchandising.
With more than 30 years of experience and an impressive record of success in numerous high-profile, precedent-setting cases, Mark is known for providing clients with exemplary service and highly-effective advice and solutions. He takes great interest in his clients and invests wholly in helping them realize their maximum brand potential while recognizing and mitigating unforeseen risks.
Mark has been successful in numerous high-profile, precedent setting cases and has twice been selected as Canadian ""Trademark Litigator of the Year"" by Benchmark Canada.
Mark has been consistently honoured by a wide range of leading Canadian and international publications, and is a frequent panelist on intellectual property subjects and has spoken to various organizations, including the International Trademark Association, the Intellectual Property Institute of Canada, the Canadian Corporate Counsel Association, the American Bar Association, the Law Society of Ontario, the New York State Bar Association, the Michigan State Bar Association, the Chicago Bar Association, the Intellectual Property Law Association of Chicago and the Oklahoma State Bar Association. Mark also taught trademark law at Osgoode Hall Law School for several years, and has lectured at the Oxford Intellectual Property Research Centre and the McGill/IPIC Intensive Copyright course.
He has written extensively within the field of intellectual property law and has also co-authored the ""Trademark Litigation: Remedies and Procedures"" chapter of the ""IP Benchbook"", which is an electronic textbook for the Canadian judiciary, published jointly by the National Judicial Institute and the Law Society of Upper Canada.
