Partner
19/F, Tower D1, Liangmaqiao Diplomatic Office Building
No. 19 Dongfangdonglu, Chaoyang District
Beijing 100600 China
+86 10 8567 5988
Trade mark star 2025
Chinese
English
Japanese
Intellectual property
Artificial intelligence
Automotive
Entertainment
Dual qualified in China and New York, Ms. Yu has over 13 years of experience on contentious and non-contentious intellectual property matters, with particular emphasis on trademark, copyright, domain name, design, trade dress and unfair competition matters. She has extensive experience on trademark portfolio management, IP enforcement (brand protection), IP litigation, strategic IP counselling, IP assignment and licensing.
Ms. Yu handled thousands of China IP cases, representing some of the most recognizable brands in the world. She represented around 10 Fortune 500 companies and SMEs in a broad range of industry sectors, primarily technology, fashion, entertainment, and automotive. She is able to provide legal services in three languages (Chinese, English and Japanese).
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