Address:
Suite 23.01, Level 23, Menara Exchange 106, Lingkaran TRX
Tun Razak Exchange Wilayah Persekutuan, Kuala Lumpur, 55188
Malaysia
Managing Director: Joyi Cheah
Contact this practitioner
Partners: 2
Other qualified practitioners: 0
Total number of practitioners: 4
Practitioners (worldwide): 0
Languages: English, Bahasa Malaysia, Mandarin, Cantonese, Hockien
Network memberships: MIPA, AIPPI, BNI, WILL
JCIP International Sdn Bhd is a boutique intellectual property consultancy with a presence in both Malaysia and Singapore, specialising in trademark protection, cross-border brand strategy, and international portfolio management. The firm advises startups, SMEs, and established businesses on protecting and commercialising their intellectual assets, particularly businesses with regional and international growth ambitions.
The firm's practice focuses on trademark clearance and registrability assessments, multi-country filing strategies, trademark prosecution, hearings and appeals, oppositions, coexistence arrangements, renewals, assignments, licensing recordals, and enforcement readiness programmes. JCIP also advises on industrial designs, copyright matters, and broader IP strategies aligned with business expansion plans.
Over the past year, JCIP has successfully represented clients in Malaysian trademark hearings, securing
acceptance for marks that initially faced objections from the Registry. The firm has also advised businesses on complex cross-border trademark strategies spanning ASEAN, Europe, Africa, China, and other key jurisdictions, helping clients identify and mitigate risks before entering new markets.
Notable work includes assisting clients with international filing strategies through both national and Madrid Protocol systems, resolving trademark disputes through coexistence arrangements and portfolio restructuring, and supporting companies in preparing their intellectual property portfolios for fundraising, regional expansion, and IPO exercises. The firm also regularly advises businesses on trademark ownership structures, portfolio management, and expansion strategies to ensure their intellectual property is aligned with long-term commercial objectives.
JCIP is recognised for combining technical IP expertise with commercial understanding, helping founders view intellectual property not merely as a legal requirement but as a strategic business asset that supports growth, investment readiness, and long-term enterprise value. Through its founder-centric and commercially driven approach, the firm has established itself as a recognised adviser on cross-border trademark strategy and brand protection for businesses expanding beyond borders.
Key practice areas:
Copyright, Copyright & related rights, Intellectual property, Designs, Intellectual property (prosecution), IP transactions, Trade mark, Patent, Patent (prosecution), Trade mark (prosecution)
Sector expertise:
Advertising, Agriculture, Computer technology & services, Construction and materials, Consumer goods and services, Electrical, Electronics, E-commerce, Fashion & luxury goods, Financial services, FMCG, Food and beverage, Furniture, Gaming, Hospitality & leisure, Healthcare, ICT & software, Logistics, Music, Manufacturing, Oil and gas, Industrials, Media, Medical device, Pharmaceutical, Professional services, Semiconductors, Real estate, Shipping, Retail, Sports, Technology hardware, Telecommunication, Tourism, Transport