Operating in Vietnam for more than 20 years, Hogan Lovells knows how to expertly guide you through the country’s rapidly changing business and regulatory landscapes. With teams based in Hanoi, the country’s capital, and Ho Chi Minh City, its major business center, we understand both the uncertainties of the Vietnamese regulatory environment and how the law is practically enforced by authorities and courts. Our local teams work together to advise you on corporate, finance, intellectual property, project, real estate, and construction matters.
With lawyers who are both locally and internationally qualified, we understand how Vietnam fits into the global economy. We also have diverse experience and can leverage the expertise of colleagues from across the firm’s nearly 50 international offices. Together this translates into an unmatched ability to provide practical, tailored advice so you can tackle the myriad challenges you may face doing business in Vietnam.
About Us
Rouse was established in the UK in 1990, and is recognised as a global Intellectual Property leader operating as a closely integrated network with more than 600 people working out of 18 offices in 13 countries.
We focus exclusively on IP, from strategic consulting, patents and trade marks through to domain names, copyright, designs and geographical indications. And we’re experts in providing services for each stage of their life cycle.
We have a deep understanding of all jurisdictions around the world and a strong focus on more challenging markets such as Africa, Asia, the Middle East and Russia. Most importantly, we’re passionate about IP and enjoy working with clients who share that passion. We put clients at the heart of our business and build long standing relationships. From large multinationals that want our scale, quality and professionalism, to start ups that value our entrepreneurial spirit, the companies we work with come from a broad range of sectors with diverse business interests and needs.
The Rouse Difference
Rouse prides itself on its quality and professionalism, but we have also always dared to be different. We don’t believe that all firms should be the same. That’s why we’ll always challenge the traditional way of doing things if we think another way is better.
It also means we don’t just advise on the law - in many countries we help define and shape it. We have a practical, pragmatic and “unstuffy” approach, with teams of professionals who work closely together across functions and geographical borders in a non-hierarchical, creative and results-oriented environment.
Rouse people are full of energy and enthusiasm. We are passionate about IP, our business and our people, and we genuinely enjoy what we do. We believe that having fun provides a happier, more productive working environment.
The Rouse Network
“International reach, local expertise”
Whatever your needs, in whatever country, we have either an established Rouse office or a long standing relationship with a local firm.
All our offices have both local and international experts that have bilingual capability. Where we don’t have an office we have a relationship with a local firm that we believe offers the best service for our clients and is the best fit for the Rouse culture and and the best service for our clients. Working with Rouse internationally means you can have one point of contact as well as a team of people around the world supporting you in the necessary jurisdictions.
The Rouse Network consists of local subsidiaries of Rouse International Limited and closely aligned but independent firms which work seamlessly together on engagements. Which elements of work are done by which entity depends entirely on the country in which work is carried out, in compliance with relevant legal and regulatory provisions.
BMVN International LLC (“BMVN”) is a fully licensed local law firm and IP agent in Vietnam. Operating in strategic alliance with Baker & McKenzie (Vietnam) Ltd., we combine global expertise with local knowledge to deliver legal solutions in specialized areas such as intellectual property (IP), TMT, data protection, cybersecurity, government enforcement practices, trade and commercial, dispute resolution, and tax services.
Our practice blends the experience of both senior in-house and outside counsel to provide legal strategies and solutions for our clients, focusing on compliance within Vietnam's evolving legal and regulatory landscape. We address complex legal and policy issues by offering risk-based approaches to manage challenges, ensuring clarity and confidence in business operations and enforcement actions.
Our relationship with international law firm Baker McKenzie Vietnam is a strategic alliance. Baker McKenzie Vietnam and BMVN remain structurally separate and function as independent law firms. This strategic alliance together with a global outlook, innovative technology and seasoned legal talents enable us to provide clients with seamless Vietnamese and international legal advice to ensure consistency and quality of service, as well as to help clients navigate risk and seize opportunity.
Our clients include Fortune 100 companies, leading technology, financial institutions, consumer goods and retail (including the fashion and luxury industry), healthcare, education, and life sciences companies, as well as major Vietnamese clients expanding domestically and internationally.
We represent organizations at various stages of growth and development, supporting them as they innovate and expand both in Vietnam and overseas.
INVESTIP was founded in 1988 by a team of professionals from the Vietnamese Patent Office and currently has offices in both Hanoi and Ho Chi Minh City. The firm offers comprehensive intellectual property services and is highly regarded for its expertise in IP.
Notable patent practitioners: Nguyen Duc Thang and Nguyen Anh Ngoc.
Notable soft IP practitioners: Nguyen Trong Tu and Tang Duc Khuong.
Rouse, an international law firm, has established offices in both Hanoi and Ho Chi Minh City, along with branches in Cambodia and Myanmar. Their intellectual property team offers a comprehensive range of services and solutions, encompassing IP management, enforcement, and commercialisation in different sectors, including chemical and media.
Notable patent practitioners: Chris Vale and Yen Vu.
Notable soft IP practitioners: Khanh Nguyen and Tue Do.