Noor joined the Dubai based IP team as an associate to support the rapidly growing IP practice. Her experience is centred on trademark, copyright and media law with a particular focus on the technology, entertainment, video game, television, fashion/retail and food service industries. She assists both mature and emerging companies on all aspects of brand development from inception though international expansion and beyond.
Noor is advising clients regularly on commercial matters with particular focus on the commercialisation of IP rights through franchising, licensing, development and other collaborative agreements across a wide range of industries such as, e-commerce, F&B, fashion and technology. She also handles a broad range of intellectual property matters, with a particular focus on IP counselling, enforcement, complex IP licensing and copyright enforcement in the technology, education, retail, hospitality, consumer products and other industries.
Education/Alumni: Noor holds two master degrees specialising in Intellectual Property, Antirust and Business Law from the George Washington Law School.
