Cho & Partners

Cho & Partners was established in 2002 by two senior attorneys, Tae Yeon Cho and Ik Hyun Seo. The firm has a robust intellectual property practice, excelling in both domestic and international trademark prosecution, litigation, anti-counterfeiting, and internet-related matters. It offers creative anti-counterfeiting programs and is experienced in handling domain name dispute resolution matters. It serves multinational clients, including leaders in the software and technology, retail, luxury goods, and fashion sectors.

Notable soft IP practitioners: Tae Yeon Cho, Ik Hyun Seo, Miro Hong, Kathryn Lee.

2025

"I appreciate their seriousness, their responsiveness, and the concise and precise nature of their answers."

"The firm is very pleasant, very quick and concise in their responses."

Case studies show the team assisting Netflix’s in-house enforcement team with various IP matters, including trademark and copyright issues. Other case studies highlight copyright dispute work for clients such as Disney, Nordic Naturals, and Nespresso.

In one notable case, the team represented Louis Vuitton in a lawsuit against a Korean repair shop. The issue involved the unauthorized transformation of a luxury product into a new product without the trademark owner's consent.