East IP

Simone Intellectual Property Services (SIPS) merged with Chinese IP firm Beijing East IP in 2024 to form East IP. Before the merger, SIPS was known to have experienced legal practitioners for soft IP work, in particular trade mark protection and enforcement.

The firm had offices in Shanghai, Beijing and Hong Kong SAR. The firm’s managing partner is Dan Plane, an IP Star who is qualified in Hong Kong, Australia, and Wisconsin (USA). Plane is based in the Hong Kong office. He is supported by founder Joe Simone, who heads up the firm’s China practice; Helen Tang, the leader of the Hong Kong practice; and Joshua Miller, who is based in Shanghai. The partners have a strong team of associates, including Rising Star Grace Chen.

2023

"They are all friendly, personable and professional."

"We value the advice we receive and the quick turnaround."

In 2024, East IP also welcomed 36 IP professionals led by trade mark specialist Jimmy Huang from Zhong Lun Law Firm.