One World IP has been operating in Egypt since 2009, offering a wide range of services in the field of Intellectual Property (IP). Their expertise includes trademark prosecution and enforcement, IP strategy and portfolio management, counterfeiting measures, and day-to-day IP advisory and searches. The firm also specializes in unfair competition law, protecting against the unfair conduct of competitors.
Notable practitioners: Hala Waheed
The team at One World IP is led by Hala Waheed, who serves as the Egypt Office Director.
Case studies demonstrate that the firm represented a major multinational consumer products giant in opposition to the trademark application by demonstrating that the opponent's trademark was similar to the client's mark by emphasising phonetic similarities, visual resemblances, and the potential for consumer confusion, particularly within the target demographic.Alia Saleh is a key practitioner to watch out for.