SIPS

Simone Intellectual Property Services (SIPS) merged with Chinese IP firm Beijing East IP in 2024 to form East IP. Before the merger, SIPS was known to have experienced legal practitioners for soft IP work, in particular trade mark protection and enforcement.

The firm had offices in Shanghai, Beijing and Hong Kong SAR. The firm’s managing partner is Dan Plane, an IP Star who is qualified in Hong Kong, Australia, and Wisconsin (USA). Plane is based in the Hong Kong office. He is supported by founder Joe Simone, who heads up the firm’s China practice; Helen Tang, the leader of the Hong Kong practice; and Joshua Miller, who is based in Shanghai. The partners have a strong team of associates, including Doug Berman whose main focus is on trade mark prosecution in PRC China and Rising Star Grace Chen.

2023

"They are clear in their advice, creative in their approach and communicative and we appreciate their success rates."